Transumenter – ständigt på jakt efter nya upplevelser

Den utmärka sajten Trendwatching har en text om en ny slags konsumenter, transumers:

TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible.* Hey, the past is, well, over, and the future is uncertain, so all that remains is the present, living for the ’now’.

Detta kan man sammankoppla med Jeremy Rifkins bok The Age of Access: How the Shift from Ownership to Access Is Transforming Capitalism eller Pine/Gilmores The Experience Economy: Work Is Theatre & Every Business a Stage. Även den politiska emikraten bör nämnas.






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