De fyra sorterna av crowdsourcing-arbetare

Bloggen Customization & Open Innovation News har en längre sammanfattning av Wired-artikeln jag skrev om nyligen:

Mass Crowdsourcing is the new outsourcing: WIRED on value co-creation

The articles describes four kinds of crowdsourcers: Professional freelancers and hobbyists, who now very easily can contribute their talents (like photo enthusiasts competing again professional stock photographers); Packagers, who create new material by mixing own and re-used existing content and package it for a specific (niche) audience (like amateur videographers); Tinkerers, who get involved in a company’s R&D process (open innovation as in the case of Innocentive); and finally the Masses, micro-freelancers who just participate a tiny bit of work to create something big with thousands of collaborators (like contributors to Amazon’s Mechanical Trunk).

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